Blush Placement is a placement technique, not a product — the same shades applied in different zones produce completely different results depending on face shape. On a square face, a square face has a broad, angular forehead and a jaw with a defined, often 90-degree-adjacent corner at the hinge. width stays consistent from temple to jaw rather than tapering, and the chin is flat or minimally curved rather than pointed.
Technique
Technique: Color applied to the apples of the cheeks and blended toward a specific point (temple, ear, or cheekbone) depending on whether the goal is lifting, widening, or lengthening the face.
The Goal on This Shape
The goal on this shape: Direct the eye along a specific line to counteract the face's natural proportions For a square face specifically, that means working with the fact that broad and straight across, roughly equal in width to the jaw at the top and the defining feature — strong, straight, with a visible corner at the angle at the bottom — blush placement is one of the few tools that can adjust that relationship without any permanent change.
Where to Apply It
Where to apply it: Soften the jaw's hard corner and add movement at the temples and chin. Rounded shapes — in a haircut's ends, in frame lenses, in a beard's edge — counter the squareness without erasing the jaw's natural strength, which most square-faced people are better served by softening than hiding. Concentrate the technique on whichever measurement is currently working against that goal, and use a light hand — placement makes the difference here, not product quantity.