Eyeshadow Placement is a placement technique, not a product — the same shades applied in different zones produce completely different results depending on face shape. On a rectangle face, also called oblong, this shape shares the square's consistent width from forehead to jaw but stretches significantly longer, often with a tall forehead and elongated cheeks. the jaw can be squared or slightly rounded, but the defining trait is verticality rather than angularity.
Technique
Technique: Darker shades applied to the outer corner or crease and blended inward or outward to visually widen, elongate, or round the eye shape itself.
The Goal on This Shape
The goal on this shape: Shift the eye's apparent shape and spacing to complement the face's overall proportions For a rectangle face specifically, that means working with the fact that tall, straight-sided, a major contributor to the face's overall length at the top and squared or gently rounded, similar in width to the forehead at the bottom — eyeshadow placement is one of the few tools that can adjust that relationship without any permanent change.
Where to Apply It
Where to apply it: Introduce visual width and interrupt the vertical line — horizontal volume at the sides, fringe or bangs that shorten the forehead, and frames or hairlines with a strong horizontal emphasis all work against excess length rather than adding to it. Concentrate the technique on whichever measurement is currently working against that goal, and use a light hand — placement makes the difference here, not product quantity.