Eyeshadow Placement is a placement technique, not a product — the same shades applied in different zones produce completely different results depending on face shape. On a heart face, a heart-shaped face widens at the forehead and temples, narrows through the cheekbones, and tapers to a pointed or narrow chin — the inverse proportion of a triangle shape. many heart faces also have a slight widow's peak, which reinforces the forehead's visual width.
Technique
Technique: Darker shades applied to the outer corner or crease and blended inward or outward to visually widen, elongate, or round the eye shape itself.
The Goal on This Shape
The goal on this shape: Shift the eye's apparent shape and spacing to complement the face's overall proportions For a heart face specifically, that means working with the fact that the widest point, often broad, sometimes with a widow's peak hairline at the top and tapers inward significantly compared to the forehead at the bottom — eyeshadow placement is one of the few tools that can adjust that relationship without any permanent change.
Where to Apply It
Where to apply it: Balance the forehead-to-chin taper by adding volume or width at the jawline and softening or minimizing width at the forehead and temples, which brings the upper and lower face into closer visual proportion. Concentrate the technique on whichever measurement is currently working against that goal, and use a light hand — placement makes the difference here, not product quantity.